DBG Featured Image

The Definition of Logo

Logo – a logo is an identifying mark. It is a symbol that represents your brand and can be thought of as the face of your brand. It should be simple and memorable as its purpose is to identify.

A logo is NOT your brand! A logo is a symbol that represents your brand and its purpose is to identify your brand in the market. Just as your face identifies you so too does your brand’s logo.

While there are many types and styles of logo design from Wordmarks to Emblems, Iconographs, Mascots, Monograms, etc., the best logos tend to be simple. Simple logos tend to be the most memorable so long as your public relations and marketing activities are very active and your branding is kept consistent.

Investing in a well thought out and executed logo can go a long way to helping your brand stay memorable in a noisy world.

In today’s digital age we live surrounded by a lot of noise that pretends to be communication. To get noticed and be heard you have to have a clearly defined brand and good quality consistent branding that includes an outstanding logo design.

See also: Branding, Marketing, Brand, Public Relations


Gordon Wridgway
Gordon Wridgway
Founder and CEO of SME Rocket. Gordon is passionate about eCommerce and growing small businesses into big businesses.
Recent Posts
Follow Us
Like This Article?

We have a lot more just for you! Join the community now!

Trending Articles

DBG Featured Image


The Definition of Encrypted Encrypted – if something is encrypted it means the information or data is being converted into a code

DBG Featured Image

Hypertext Transfer Protocol

The Definition of Hypertext Transfer Protocol Hypertext Transfer Protocol – the Hypertext Transfer Protocol or (HTTP) is an application system used for

DBG Featured Image

SSL Certificate

The Definition of SSL Certificate SSL Certificate – an SSL certificate is a digital certificate that validates the identity of a website

DBG Featured Image

Web Hosting

The Definition of Web Hosting Web Hosting – a web hosting account gives you access to a portion of a server (large

Scroll to Top