Share on linkedin
Share on facebook
Share on twitter

Marketing

The Definition of Marketing - Digital Business Glossary - SME Rocket - eCommerce Agency for Visionary Entrepreneurs - Conquer Digital Space™

The Definition of Marketing

Marketingis the process of conceptualising and creating a product or service, packaging it desirably, and placing it in front of your target market in such a way as to generate the maximum potential sales.

Marketing is far more than just promotion or advertising. By definition, selling is a part of marketing and you cannot separate sales and marketing as they are two parts of a whole.

If you look at Marketing as a complete sequence of actions it would look like this:

  1. Conceptualize your product (Ideas, innovation, reinvent …)
  2. Identify a target market (Market research, surveys …)
  3. Create your product (Manufacture, design, source, develop …)
  4. Package your product to appeal to your target market (Branding, package design, photography, graphic design …)
  5. Promote your product to your target market (Public Relations, Advertising, Networking, Telesales, Search Engines, Social Media, etc.)
  6. Close the maximum amount of sales possible (Lead generation, eCommerce, direct sales …)

To do Marketing successfully it must be combined with good Branding and Public Relations, as these work together and cannot be separated.

See also: Branding, Public Relations,

More Digital Business Glossary Terms
The Definition of Public (in PR) - Digital Business Glossary - SME Rocket - eCommerce Agency for Visionary Entrepreneurs - Conquer Digital Space™
The Definition of Branding - Digital Business Glossary - SME Rocket - eCommerce Agency for Visionary Entrepreneurs - Conquer Digital Space™
The Definition of Logo - Digital Business Glossary - SME Rocket - eCommerce Agency for Visionary Entrepreneurs - Conquer Digital Space™

Get in Touch

Fill in your details and we’ll be in touch shortly.