Digital Business Glossary

Get Simple Clear Definitions to Commonly Used Terms Relating to eCommerce, Business, Entrepreneurship and Digital Space.

Gordon Wridgway

Branding

The Definition of Branding Branding – is the activity of crafting an identity and personality that stands out and creates affinity with your audience. This includes crafting everything from a logo to a colour palette, brand usage guidelines, communication style and tone and values all relative to the public/s you wish to appeal to. Branding is not

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Gordon Wridgway

Brand

The Definition of Brand Brand – 1. a brand is how you envision your identity, personality, communication style and tone. It is your face, your clothes, your personality and your values. – 2. a brand is the interpretation of your company, product or service by each one of your customers based on their experiences with, perceptions of,

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Branding

The Definition of Branding Branding – is the activity of crafting an identity and personality that stands out and creates affinity with

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Encrypted

The Definition of Encrypted Encrypted – if something is encrypted it means the information or data is being converted into a code

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SSL Certificate

The Definition of SSL Certificate SSL Certificate – an SSL certificate is a digital certificate that validates the identity of a website

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Logo

The Definition of Logo Logo – a logo is an identifying mark. It is a symbol that represents your brand and can

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