So, you would like to boost eCommerce sales. Well, there are many ways to do this but I would like to share with you one simple method.
But first I want you to put yourself into your customer’s shoes.
Firstly, it is important to remember that an eCommerce store does not provide the same tactile experience as a physical store.
Most people will pick up an item they are considering purchasing. They may feel the weight, the texture of an item and move it to be able to view it from different angles.
You cannot pick up and touch a shoe in a digital environment, at least not yet. This means the online buying experience has a disadvantage when compared to buying in-person.
So what can you do about it?
Well, you can actually do quite a lot to enhance your online store and boost eCommerce sales.
How to Boost eCommerce Sales
There are three things you need to do. Two of them are visual.
The first thing you must do is ensure that you have a well-thought-out short description of your product as well as a detailed long description. Providing as much useful information as you can not only help to answer any questions your customers may have but will also help your search engine visibility.
The next thing you should do is make sure you have lots of product photos. These should be as high quality as you can manage and show your product off from as many angles as possible. If your product lends itself to close-ups of textures and labels and other useful details then you should include them.
For best results, you should invest in professional product photography services. A good photographer can make your products look a lot more desirable with the right light and create a professional and consistent photo style.
Another visual trick you can use to provide a closer to in-store experience is to include a 360-degree video of your product. Like product photography, this can help your customers view your products as they might do in a physical shop. Engaging the services of a professional is also recommended to get the most of this technique.
It is interesting to note that images convey the perceived quality and value of your products and that per survey, 93% of consumers believe images are essential to making the decision to buy. The Internet is a far more visual place than it was a decade ago and images and video are by far the most popular content mediums.
Are you a Visionary Entrepreneur looking to boost eCommerce sales? Get in touch to find out how we can help you succeed.