Product Photography is the Key to eCommerce Sales!
93% of consumers consider visual appearance to be the deciding factor when purchasing!
Photos are the Key to Conversions
Around 90% of the information people take in is visual. While words can be powerful, persuasive, and informative, people will always gravitate more towards images or video.
When it comes to selling your products through an eCommerce store, you need to give your prospective customers all the visual information they need to click ‘add to cart’ and complete the checkout process.
When buying online, shoppers cannot pick up a product and inspect it like they can in a physical store. This is why it is essential to provide clean, consistent photos that answer all their questions about the product in a visual manner.
Your images convey the perceived quality and value of your products and 93% of consumers believe images are essential to making the decision to buy.
The quality of your images could mean the difference between running a highly successful and profitable eCommerce business or a total failure.
Good quality product photography need not cost the earth. SME Rocket offers a wide range of product photography options to suit most budget and the needs of both large and small eCommerce stores.
Types of Product Photo
There are three types of product photography that each have a function or intended purpose.
The first type is the standard product-only photo which is typically shot on a white background and covers multiple angles of your product. This type of product photo is meant to put the focus purely on the product and give people an ability to visually explore your product.
The second type is the styled product shot. This can be as simple as adding a few props to a standard white background photo or it can include the creation of sets or real world environments where you would expect to find the product.
The third type is the lifestyle product photo which would include people actually using the product and may have more real sets.
The first type of product shot is ideally suited to your online store. The second and third type of photos are best used for adverts, within blog posts and for social media posts, but can also be included on the product page.
Ideally, any product page should include around 12 images to give people all the visual data they need.
What is photo retouching?
Photo retouching is the editing process of photography. But that is perhaps an overly simplistic answer, as their are degrees to retouching.
For example, basic product photography retouching might include enhancing the lighting, cleaning up a few stray hairs or some dust and providing a little polish.
Extensive retouching might include deep etching, which is the removal of the background from around an object. Think of it as digital cutting out of pictures.
Advanced retouching might include both of the above along with compositing, which is the merging of two or more photos to create a specific scene.
While it is always best to get top quality images out of the camera before retouching, basic retouching adds the necessary polish that will make your product photos stand out.
Poor quality product photos do not sell. You should never try shortcut or ‘save’ on quality product photography.
Speak to us about our product photography options today.
Last but not least, it is important to work out and define photography guidelines.
Photography Guidelines are the key to photo quality and consistency. Building your brand requires quality and consistency and the photos you present to the world are part of that.
Photography Guidelines define photographic styles, sizes, correct usage of images which are all vital for creating consistency and effective visual communication.
For example, once you have worked out the initial look of your product photos you don’t want to then go an change the angle or colour of the background. This will look disorganized and jarring to your potential customers and is not something that will communicate value and quality and so build trust.
By using a Photography Guide, you will ensure that all your photos follow specific patterns of lighting, angle, colour grading, sizing, composition and more.
In short, Photography Guidelines are the grammar of your visual communications. Grammar makes understanding communications easier and clearer.
Get in touch and we will help you create an effective photographic language that helps you build trust and loyalty with your audience.